Monday, June 25, 2018

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Following a rigorous search for a digital media services partner, Nedbank is pleased to announce the appointment of The Odd Number, an advertising agency founded by Sibusiso Sitole and Xola Nouse. Click here for the full article: http://bit.ly/2MFcYRq 

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P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising

P&G has not only taken the initiative’s pledge to include a woman director on any triple-bid commercial project, but will also help expand it worldwide over the next three years with a goal to double Free The Bid’s number of directors and expand to 20 countries, in partnership with HP Inc. and Publicis Groupe. Publicis Groupe is P&G’s largest agency partner and expanded its pledge to cover all of their agencies and networks worldwide. “P&G is proud to partner with HP Inc. and Publicis Groupe to accelerate the expansion of Free The Bid,” said Marc Pritchard , Chief Brand Officer at P&G. “By identifying more talented women directors in more countries around the world, we will help level the playing field and create momentum for achieving equality in the director chair. An equal creative pipeline is needed to ensure accurate and positive portrayals of women and girls in creative output and advertising that reflects our diverse world.” Along with committing to the Free The Bid pledge, P&G has announced additional partnerships with industry leaders driving equal representation and positive portrayals of women in media: The Queen Collective; Katie Couric Media; and the #SheIsEqual Summit . The Queen Collective, an initiative launched by Oscar nominee and Golden Globe winner Queen Latifah, aim to accelerate gender and racial equality behind the camera by creating distribution for films produced by diverse female directors. The Queen Collective will fuel the pipeline of women directors through its partnerships with P&G, HP Inc., Smirnoff and several media and advertising agencies. “I have been in the entertainment industry for decades, and I know that portraying women—and especially women of color—in a truthful way requires a diverse team both in front of and behind the camera.

For the original version including any supplementary images or video, visit http://www.sustainablebrands.com/news_and_views/marketing_comms/sustainable_brands/pg_takes_pledge_freethebid_promote_gender_equality

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